Unintentionally unimpressed 6-year-old

Parents Express has won "Best Niche Publication" in the 2010 Pennsylvania Newspapers Association awards, and when I found that out this morning, Aidan, 6, was sitting next to me.
"Wow!" I said.
"What?" he asked.
"I just won an award."
"You did?"
"Yeah! The best specialty publication in my division in the whole state!"
"Wow," he said. "I can't believe you won an award."